A luffing crane has been installed and currently stands at 40 metres but will climb to more than 80 metres as building progresses, which will also make it the tallest crane in Geelong.
Geelong’s James Morphy joined forces with Morris Property Group to develop what was called “Geelong’s best block of land” into an 112-apartment development.
“I was told it was the best block in town and it was suggested I should do a residential build on it … it has proven to be incredibly successful,” Mr Morphy said.
So successful that there is only one townhouse and seven apartments left for sale.
“Eighty per cent are owner occupiers and the majority are local with a lot of downsizers,” Mr Veronie said.
Mr Morphy is the former owner of the Winter and Taylor car dealership but sold the business to Blood Motor Group, however has retained ownership of the site.
“The car dealership will remain for 12 to 18 months, then there are plenty of possibilities for the site,” he said.
Miramar will be Geelong’s tallest tower, offering world-class bay views, outstanding amenities and exclusive resident facilities in the heart of central Geelong.
He said the move into developing apartments was exciting despite not having any experience.
“(Morris Property Group) have done 66 developments, they bring the expertise and I bring the land,” he said.
“We studied all other sites in town, we didn’t want to make any mistakes and I don’t think we have.”
Miramar is not the only apartment development under construction at the moment in central Geelong. It joins The Mercer and G1 Apartments, both of which also have cranes installed, as does GPAC for its redevelopment.
It is expected to take 13-14 months for Miramar to be constructed.